Outseta allows you to create custom activities so that you can track how users are engaging with your website. You can also use custom activities to trigger email automations as soon as a member performs a specific action on your website.

For example, an educational site may use this functionality to track things like when lessons are completed. The button below has a custom activity set up called Lesson Completed. If a user clicks this button, that engagement will be tracked in Outseta directly on the member's CRM record.